Media & Advertising Kit
Tycho

Whoopsie Daisy

Wednesday, June 7 2006 - 12:33 AM
by: Tycho

I listened to Gabriel with increasing disbelief. I'd heard, as I think everyone did, that the original - by which I mean the original original - Star Wars trilogy was coming to DVD. What I had not heard, and what Gabriel intimated to me with his eyes wide was that these would not be from the scrubbed, manicured footage they used to make the re-imaginings, they would, in fact, be anamorphic rips from old laserdiscs. What's more, they can't even be purchased separately. They can only be purchased with the newer versions, together, for ninety dollars! Ha!

Clearly, the original trilogy can't be put in a position where it can outsell the new one - that's just not going to happen, so those two things must be in a statistically coherent package. But as to why the original movies can't even be seen in their original format, it's actually been claimed that George Lucas (in a manner of speaking) "taped over" the classic trilogy. That terminology was a little too good to pass up. There are good shepherds of that beloved context, but they toil in the long shadow of a dark obelisk.

Half-Life 2: Episode One could very well be called Half-Life 2: Epilogue, and perhaps should be, and I'm not trying to be "clever." It's engineered to a very high level of quality, assisted no doubt by the fact that - though there are many subtle improvements - it can be considered a bumping "Extended House Party Remix" of HL2. To get the most out of Episode One, you really need to avail yourself of the commentary track - it adds a not insignificant amount of content to the experience, and if you're interested in how a group of people can take months of raw time and beat it into four meticulous hours of play, don't be without it.

There is no buggy or swamp boat extravaganza to soak up excess time, so the first playthrough is extremely varied - but it's very familiar, so a list of novelties is hard to extract. It's all over the place emotionally, and for the experience they've delivered to be truly satisfying it helps to be open to that. If I didn't find Dog or Alyx resonant, the introduction wouldn't have been the Goddamn triumph that it was. What's new here is a more robust "emotional score," something that is difficult to put after a bullet point, but I can tell you with confidence that it's the main new feature.

Both of Steam's new episodic games are "pilots," in a sense - the lead designer for Sin Episodes even describes their proposed trilogy as a "season." I feel like the raw length of play on both episodes is fine for the price, but the way these things begin and end needs to be considered with greater care. That's just my impression, of course. I don't know that we have experience really on how to consume episodic content, with a suite of expectations created over two decades based on substantially longer playtime. It's true that they cost less, but when you're actually playing it's rare that cost is a primary concern as you traverse a game moment by moment - we simply have demands of the medium we want games to conform to.

Sin could have started a lot stronger than it did, and Episode One's fade to white felt like it came at the wrong time. If we consider the teaser for Episode Two the actual ending, all is forgiven. And though the execution of Sin's intro felt "off," it does introduce a classic melodramatic plot device that (in keeping with their pulp delivery) could pay out if nurtured properly. Both experiments succeeded, but I feel compelled to produce feedback because, uniquely, it actually matters to these games. Imagine if after the first thirty five minutes, the director stopped the film and said, "Okay, do we like this guy? Is this exciting?"

That's the promise this idea represents. I am turning the knob to "optimism," and there it shall remain.

(CW)TB out.

the way of the gun

Gabe

The ESRB thing

Wednesday, June 7 2006 - 12:48 PM
by: Gabe

So I’m in the office today as long as it takes to create the next limited edition laser cell. I’m expecting a long night. I’ve been wracking my brain trying to come up with a design for this one and so far all I’ve got is about fifty pages of sketches that I hate. As of right now it looks like it will probably be a Dr. Raven Darktalon Blood piece but the way things are going that could easily change.

The news about our ESRB ad campaign has been making the rounds. I’ve seen it mentioned now on just about every news site I visit. I feel like I explained our reasoning behind taking the project in my earlier post and I’m really happy to see that most of the comments about the campaign are positive. I’ve been doing Penny Arcade long enough to know that you can’t please everyone and some people just don’t like us no matter what we do. With that said I feel really good when I read a thread like the one over at Gamespot. Most people seem to get what we’re doing and why we’re doing it. As always I find the complaints that we have sold out especially funny. If message boards and my inbox are to be believed then we have been selling out since 1999. I’ve said it before but I will reiterate it for those of you who just joined us. Trust me, you’ll know when we sell out and it won’t be to the ESRB. When that glorious day does finally arrive and our corporate masters take control of the site it will be obvious. The trappings of their fortune 500 brand identity will adorn the site like tinsel on a Christmas tree. You will of course need to direct your hate mail to my new address at that point, Gabe@tropical-island.beach. I can’t guarantee a reply.

I was disappointed at the resolution of the images they released. Like I said everyone here is extremely proud of these ads and so I’ll go ahead and post some better versions. These are designed to be read in a magazine. The idea is that kids will actually be turning the page around in order to read the text. It doesn’t quite work as well with a monitor but you get the idea. Just click for the large versions.

 

-Gabe out

Gabe

DS Lite

Wednesday, June 7 2006 - 3:06 PM
by: Gabe

We’ve been on the Nintendo PR list for a couple years now and they always try to make their packages fun. They never just ship you a game they have to go the extra mile. Things like the original DS coming with a fake mannequin hand because “touching is good”. Or the DS version of Animal Crossing coming with a bunch of cleaning supplies as a “house warming” gift. So we got a package from them today and it turned out to be the new DS Lite. We took a little video of this one because you really have to see it.

 

-Gabe out
Gabe

Dr. Raven Darktalon Blood

Wednesday, June 7 2006 - 4:29 PM
by: Gabe

I managed to get a drawing done yesterday that I’m really happy with. Everyone else here in the office seems to like it as well so I think this will be our next laser cell. I believe the plan is to have this print ready for sale around the middle of July. This one is the same size as the CTS print we did last year, 18" x 12". What do you guys think?

 

Here are some shots at the actual resolution of the piece so you can see the detail.

-Gabe out