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Tycho / on Fri, Apr 15 2005 at 4:35 am

An Alternate Nomenclature

It seems to me that they should call it Take All Of Your Money Spot instead of Keenspot, because of how they take your money all the time.

I have a friend (Howard Tayler) who used to run a comic (Schlock Mercenary, a daily comedic space opera) on the “service.”  He had jumped ship, and so quite naturally I wondered how he was getting on without the breakweather of Keenspot to protect him from the dangerous and savage Internet.  Here’s what he told me.

Well, it’s GREAT. I was hoping that by getting Keenspot’s 50% back in my pocket I could double my earnings. It turns out that I’ll easily triple them.

It would be inappropriate for me to share dollar figures from Keenspot, so I’ll just say that the last three-month check I got from Keenspot covered something like 5% of my family’s bare-minimum living expenses for those three months. By leaving Keenspot I was hoping to hit 10%, minus a pittance for hosting.

Well, for the last ten days I’ve been running Google ads, and I’ve already
generated half of what my last three-month Keenspot check paid me.

Let me reword that for clarity. In ten days I made half of what Keenspot paid me for 90 days. I’m not going to trouble you with the trend lines or the statistics—I’ll just say that a conservative projection puts me at triple my Keenspot revenue just by running Google ads. Quadrupling or quintupling that revenue is not out of reach.

Obviously your results will vary. Returns on click-through-based advertising (which is all Google offers) are going to be all over the map. Maybe I just happened to strike gold with the ads that appear on my site. Maybe my readers are all wealthy telescope collectors. Or maybe, just maybe, the one-size-fits-all “impression-based” advertising with the mortgage cobras, big boobs, and other assorted monkey punching isn’t all it’s cracked up to be. My readers don’t seem to miss it, and I know that I don’t.

So that is completely insane. 

I had always assumed that it was basically a wash after expenses were taken into account, unless you resorted to selling your own ads or something which can be a huge pain in the ass.  But he’s talking about incorporating a system that is essentially turn-key and still doing better. 

(CW)TB


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