Image Comics

Apple didn’t ban Saga #12, Comixology censored themselves

Apple didn’t ban Saga #12, Comixology censored themselves

Comixology CEO David Steinberger has clarified the hoopla surrounding the supposed “banning” of Image Comics' Saga #12 on the company's blog, saying that the decision to withhold the issue from Apple's official channels came from within. In other words, Apple isn't to blame - Comixology was.

You can read the full statement below:

To our customers -

In the last 24 hours there has been a lot of chatter about Apple banning Saga #12 from our Comics App on the Apple App Store due to depictions of gay sex. This is simply not true, and we’d like to clarify.

As a partner of Apple, we have an obligation to respect its policies for apps and the books offered in apps.  Based on our understanding of those policies, we believed that Saga #12 could not be made available in our app, and so we did not release it today.

We did not interpret the content in question as involving any particular sexual orientation, and frankly that would have been a completely irrelevant consideration under any circumstance.

Given this, it should be clear that Apple did not reject Saga #12.

After hearing from Apple this morning, we can say that our interpretation of its policies was mistaken. You’ll be glad to know that Saga #12 will be available on our App Store app soon.

We apologize to Saga creator Brian K. Vaughan and Image Comics for any confusion this may have caused.

All the best,

David Steinberger

CEO and co-founder


It's interesting that it took 24 hours for this statement to be released. In the space of that day Apple has been demonized in the press, called “bigoted,” and attacked for banning and censoring the book. You know our thoughts on that.

The best advice going around the Internet was to simply buy the comic direct from Comixology, thus bypassing the in-app purchase model that gives a cut of sales to Apple. If I were a cynical person, and I'm not, I'd say this whole fiasco worked out pretty well for everyone involved. Well, except Apple, but we all know they're horrible. Right?