activision forums

E3 is much easier to tolerate when you realize you’re not the target audience
  • Source URL

    Who Is E3 For?

  • Source Author

    Garrett Martin

  • Source Site


E3 is much easier to tolerate when you realize you’re not the target audience

This article asks who exactly E3 is for, while complaininging that somehow fans of certain games got into the show, and also that the press conferences somehow devalue journalism. The thesis statement seems to be that E3 itself devalues the act of writing about games, because it's loud, often immature, and violent.

Come the fuck on.

Okay, nothing can devalue the work you do but you, because you can report well on silly things. Also, there is nothing wrong with someone who may run a popular Skylanders fan page getting into the show to write about Skylanders; that's an audience Activision obviously wants to reach. The giant screens, loud music, and spectacle help to impress the retailers who are looking for sure things on their store shelves. Community blogs share space with "professional" reporters, and that situation is supposed to be intolerable to me for some reason.

The author of this story already solved the problem, most of the "serious" reporting takes place behind closed doors, in small interview rooms, or demo spaces away from the madness of the expo hall. The press conferences are often tasteless, but they're also aimed for the wider audience watching on television or the streams, the press is there mostly to repeat what we saw and to fill seats. If you think that hurts your job, don't go. If you think somehow watching a man get stabbed in the throat devalues all of games journalism, I don't know what to say. Don't write about the guy getting stabbed in the throat!

E3 is for people who can get the word out about games, and can wrangle a ticket. That's it. If you have an audience the publishers want to reach, you can probably get in. That means that some smaller sites, some fans, and some goofy people looking to have fun will be there, along with the professional writers who see what they're doing as a career.

Of course big crowds and people who aren't used to that environment are going to make our work a little harder, but I don't remember signing up for an easy job.