EA Sports will put you in a room for two hours to explain how last year’s games sucked
The EA meeting described in this story happens yearly, it's strange as hell, and it's usually so uncomfortable that this year I skipped it altogether. Although the PR woman from EA Sports sent me a nasty e-mail about it. The truth is, I don't know enough about the games to talk about them in an intelligent manner, and it's very strange to have a team of devs explain why last year's game was just the worst.
The good news is that next year's game will be better! But last year's game? Ugh, can't you believe it? Terrible. That means this year's game, the one they loved, is a year away from being torn apart in front of the press, with all its nasty bits shown as evidence of how it's not good, but now, this time, by god, this time they have it.
Next year's will be better.
This is a fascinating look at a meeting that has left me confused and oddly upset for a long time, and I'm glad the story is being told. I kind of wish I had written about this first, because this meeting is like having someone spank their kid in front of you, while promising how much the kid will learn from the experience. It's uncomfortable, strange, and frankly I'd rather not participate. The last year I went I was the only English speaking reporter in the room, which meant I didn't know how to play the soccer (football) game and they didn't know how to play the football (hand egg?) game.
Hockey was okay. But you know it's going to be better next year.