Games Industry International
How PC successes like World of Tanks are teaching Microsoft how to grow their console business
This is a great story about a company that has already seen a massive amount of success on the PC trying to "teach" Microsoft how to replicate that success on a console. Microsoft has a history of policies that can be hard on developers, but then bending those policies for the giant games, such as Minecraft.
Minecraft, by the way, was a massive success on the Xbox 360. Sometimes bending the rules, if not outright breaking them, is a very good thing.
So if it takes games as big as World of Tanks to convince Microsoft that frequent updates, new content, and even free-to-play are good things for the console market... that's a good thing for everyone. If these games continue to do well, even if the developers of them have to pull Microsoft kicking and screaming into the future, hopefully that tolerance for bent rules and a more open atmosphere will extend to smaller developers.
These are basic concepts in the PC market, but they're brand new to consoles. It's fascinating to see how much success a game has to see before Microsoft is willing to begin to experiment while bringing that game to their platform.