Nintendo fights back: The Wii U, 3DS, and 2DS systems will do just fine this holiday season
Nintendo’s holiday season may not quite be the disaster many were expecting.
We’ve already discussed the ongoing success of the Pokemon franchise, and the recent release of Pokemon X and Y, along with the budget-priced 2DS, has given Nintendo’s portable business a nice shot in the arm. Combine that with an upcoming portable Zelda title along with its own limited edition console and you’re likely going to see another spike of portable hardware sales.
Nintendo is walking into the Christmas season with big releases in its most powerful franchises, a brand-new budget-priced portable system, and a variety of new colors and flavors of the 3DS to get people upgrading, buying a second system, or just trading in their old unit for the new shiny.
None of this is as exciting as a brand new platform such as the Xbox One or the PlayStation 4, but I doubt Nintendo cares. Revenue is revenue, and the company has a variety of products that are going to be bringing in a substantial amount of sales.
Onto the Wii U!
The Wii U business may still be struggling, but the recent price drop and Zelda bundle are going to go a long way during December. Packing in a Zelda title is a good move, and the Zelda-flavored paint scheme is sexy as hell.
Nintendo also announced yet another bundle for $299.99 that comes with New Super Mario Brothers U and New Super Luigi U. Packing in a Mario game is also always good business, and now Nintendo will give parents and grandparents two bundles that are priced well and come with Nintendo’s biggest names.
Neither of these bundles are going to unseat either of Sony or Microsoft’s offerings in terms of raw numbers, but they’re going to do well, and right now Nintendo needs to be doing everything it can to get people buying. Price drops and bundles are a great start, and these packages are pleasantly aggressive.
One last thing…
Nintendo is also launching Super Mario 3D World on November 22, and I’ve had the good fortune to play a variety of levels from Mario’s latest, and I’d like you to watch the latest trailer. Pay careful attention to the cats. Maybe watch it twice. Brace yourselves.
Okay, based on everything I’ve seen and played, this is going to be an amazing game, and it’s going to sell to damned near everyone who has a Wii U, or is thinking about picking one up during the holiday rush. Combine that with the remastered Wind Waker and you finally have some big reasons to take the plunge on the hardware, and we’re going to see it in system sales.
Don’t get me wrong, the Wii U is going to continue to struggle, and none of these games are going to do anything near what we saw during the height of the Wii’s power, but Nintendo is going to have a holiday season that, even though it won’t be spectacular, is likely to be at least pleasant.
This combination of systems, bundles, games, and pricing is strong, and will likely attract an audience that may not be willing to spend $400 or $500 on the new systems from Sony and Microsoft.
Nintendo isn’t going to take the lead anytime soon, but they’re going to do alright for themselves in the next few months.