Ouya founder claims E3 tried to shut down their non-E3 parking lot event
The Android-based Ouya console is at E3 this year, but you won't find it in the halls of the Los Angeles Convention Center like every other exhibit. Rather than displaying with a big, expensive booth on the show floor, Ouya decided to rent out part of a parking lot across the street from the building and put up banners attracting passersby.
But according to Julie Uhrman, founder of Ouya, the Entertainment Software Association is none too pleased about her decision to do so.
It's an interesting report, and it's always fun to read about these sorts of corporate mini-power struggles, but it's worth noting that companies have been using the parking lots across from the convention center to hold events for years. That said, many of those products like Saints Row 3 and Homefront, also had show floor booths and advertisements throughout the halls.
We'll reach out to the ESA to see what happened.