OUYA goes after exclusives with aggressive dollar for dollar matching program for Kickstarted games
The OUYA came from Kickstarter; it’s the first console that was born from crowd funding and grassroots support. The company is returning to its roots by offering Kickstarted games a matching fund: OUYA will double the money a game makes via a Kickstarter campaign, as long as the game becomes an OUYA exclusive for at least six months.
There are a few caveats here. Once again, the game has to be exclusive to OUYA for the first six months, and the Kickstarter has to launch on or after August 9 of this year and conclude by August 10 of next year. The fund contains $1 million in funds to dole out to games that meet this criteria. Here are the full rules:
- Game projects must launch on Kickstarter on or after August 9, 2013, and conclude by August 10, 2014, with a minimum goal of $50,000.
- Games must meet their Kickstarter funding goal to be eligible for matching.
- Once successfully funded via Kickstarter, OUYA will match 100% of the total funds raised up to $250,000.
- Game creators must make their game exclusive on OUYA for a minimum of six months beginning on the date the title becomes available for download on OUYA.
- And, for the game that raises the most via Kickstarter by the end of the program, the developer will earn an additional $100,000 Rock Star bonus from OUYA.
- Here's the official page.
“We love Kickstarter. Not only did it give us our start, but it has brought some great games to OUYA like current hits Fists of Awesome and Saturday Morning RPG and upcoming games such as Broken Age by Tim Schafer and Whispering Willows by Night Light Interactive,” OUYA CEO Julie Uhrman told the Report. “We constantly see projects in support of the OUYA platform, and find ourselves backing them often.”
This is way to support projects that are coming to the OUYA in a direct financial way, and also to provide a strong financial incentive to make the game an exclusive. Even better is the fact that the money doesn’t come with any strings attached. You can use it to fund your studio, or to work on the next game. Or just to pay rent and have a nice dinner.
“Developers know best what their needs are—so we don't tell them how to spend it. Maybe they use it to fund development,” Uhrman said. “Maybe they use it to market the game. Maybe they allow gamers to purchase it for free for the six months.
“The point is, we want to support their efforts while trusting their judgement and believing in however they use the funds, it will make the game better, and gamers happier,” she continued.