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Fortnite oversaw the transition of Battle Royale from game to genre, and I think ARC Raiders performed the same trick for Extraction - and in a very similar way. Tarkov and PUBG are both loping, all fours, half-clad man beasts with their dicks out in a public park. Their own skin feels too tight, somehow; they're scratching themselves on the rough bark of trees just to get a moment of release. Fortnite and ARC Raiders are, by way of comparison, videogames.

I think we have to just establish - verbally, conceptually - that we have entered into a kind of vortex where traditional assumptions about the industry have been annihilated. Megafauna are collapsing under their own weight; they're loaning their treasured IP to tiny, scampering creatures so that something useful might be done with it at all. They're slicing and sectioning themselves into charcuterie boards, or tarting themselves up for handsome saviors. The return of the demo, an attempt to thumb the scale in a world where making a good game appears to be a solved problem but people knowing you exist is increasingly impossible, means I've bought more games in the last two weeks than I have in the last two years. Escapees from "triple a" have gnawed at its root, drawing from it a dark strength. Or, you know, gotten utterly annihilated. Like I said: Vortex.

Time was, people would say that you had to read the newspost to know what the comic was about - like that was a bad thing! As the author of the newspost, I have a natural impetus to craft the kind of strip which requires an independent Stone of Hammurabi to help interpret it; a conceptual side order. The thing about today's strip is that you will find absolutely no succor in these words - no nourishment. It's inspiration is almost impossible to explain, it must be experienced viscerally. Brenna was only able to watch it for ten seconds. How far will you get?

 

 

 

 

 

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A post shared by Chris Kempczinski (@chrisk_mcd)

In the Time Before - no relation to The Land Before Time - it was very important to have a "Halo Killer." There were many attempts, wrought at a profundity of expense and labor. They would have been very surprised to learn, years after this conflict had passed into history, that the storied franchise and its laconic green action figure would die to suicide.