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Tycho / on Fri, Apr 19 2002 at 2:41 pm

More Anonymous Fun!

Please note that this anonymous fun is in response to the anonymous fun posted earlier today.

The production genius who sent in this bit of industry wisdom is obviously a meathead and should not be allowed within 50 feet of a word processor or an e-mail outbox. The image posted on Gamespot was OBVIOUSLY a scan from a Japanese magazine. If you look at the same shots posted by IGN a day earlier, you’d see GIANT FUCKING JAPANESE TEXT over half the shots. Yeah. I’m sure Capcom sent those scans riiight over, big fellah.

Also, you’ve got to wonder if said pinhead ever contemplated the fact that his company’s policies tend to differ slightly from those of Japanese developers who NEVER send overseas journalists (online or otherwise) a THING prior to running it five months earlier in Famitsu?

I could care less what this individual claims to deliver to PR, I have over 5 years experience in gaming “journalism,” and unless we’re talking about a lousy E3 press disk put together by some marketing schlep who can’t tie their own shoes, you NEVER see multiple versions of the same image.

Unless they are exclusive to a particular medium, game companies are forced to deliver print-quality resolution when they deliver images, as most go to multiple publication types, and said publications resize images as dictated by layout constraints. 

That shot had nothing to do with bandwidth.

Apparently, this guy also fails to realize that most PR people send these shots to PRINT magazines while online are left out in the cold because most executives are too stupid to figure out that print and online are two distinct demographics, and the online screens he/she is seeing are scans because said assets were never made available.

Oh, and one more thing, I don’t know what lines this poor chap’s PR people are feeding him, but in my experience, 9 out of 10 ridiculous alterations in screenshot quality happen on the PR/Marketing side.  Online sites tend to tag and post directly captured images with no change outside resizing to an acceptable resolution (the pre-launch Xbox “shots” in 1600x1200 come to mind). I can’t tell you how many times developers have called me flipping out over how dark/red/blurry a shot is until I forward the image I received from their PR people and they proceed to send me the original and we both sit and mock their publisher for a few hours.

After seeing such painfully ignorant analysis in print, it’s no wonder
shitty game companies continue to put out half-assed, lackluster, me-too
software…look who’s running the show.

Rowrr!  These industry types get so feisty!


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