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Tycho / on Fri, Jan 27 2006 at 7:08 am

Guerilla Marketing

We received the following from a young man who we will call "Mr. Smith." 


Hey guys,

I interviewed for a guerilla marketing business in San Francisco that targeted web forums.

I was told that if I accepted the job, I was to have at LEAST 50 identities on as many forums as I could muster (they wanted 100 eventually), with a goal of 5 posts an hour.  The posts had to be well thought out, and the idea was that I was to establish multiple identities with a history on the forums, so that when the timing was right a well written but subtly placed marketing post could be finessed in.  And regular visitors would recognize the post as coming from a long time poster.

They had 12 people working there full time, and were hiring 10 more.  You do the math.  No wait, I’ll do it for you:  that’s 880 posts a day (if minimum was met).  However he said the better ones could do around 8 or 10 an hour.  And they had different "verticals" so there was the sports guy, and the games guy, the hentai, excuse me I mean anime guy, etc.

But the most critical point was this: develop and integrate the identity.  No random "HEY EB GAMES IS AWESOME BUY THIS" stuff.

Kinda spooky.

Didn’t take the job.  It was a fucking mill.

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