Today’s strip comes to us by way of Chuck Wojtkiewicz and Rocky Vanoost of Blur Studio, which is one of the most “hidden in plain sight” entities in existence. Any incredible game trailer you could care to name was probably done at Blur Studio, including that incredible Star Wars: The Old Republic one that launched a thousand pre-orders. They’re game trailers that could make you believe in Star Wars again, which is something of a feat at this late hour.
Thanks for everything.
Halfbrick regularly sports a sleek, compact booth at PAX, and I keep thinking I need to go over there and talk to them. Fruit Ninja was one of the first games my son really got into, and by Got Into I mean internalized it in a life altering way. I won’t lie; there was a lot of slashing. He was slashing it up for awhile. It got into everything.
Kids don’t understand concepts like “Intellectual Property,” let alone “Copyright Infringement.” What we think of as the domain of elseworlds, what-if fanfiction heresy is their normal mode of operation: all of their toys (or ideas) can play with each other, there’s no rule that says they can’t, and if there were such a rule it would be a stupid rule. They’re natural iconoclasts, and it’s really cool until they get around to your icons.
Anyway, Halfbrick’s Jetpack Joyride is free today. If I had to distill it, I would say that it’s like Canabalt had radical reconstructive surgery in order to work a deep cover assignment in a foreign genre. It’s one of those games where you sort of don’t understand how it could only be a dollar. Well, now it’s no dollars, and it’s even more confusing.