It may not be apparent outside of my own mind, but the "PEIS" has a specific mission to promote games on mobile. PAX10 is more broad. But mobile is an especially scary place to make games right now, and I think there's good to be done thereby. Unlike a lot of games at a show like this, a lot of times you can just grab your phone out of your pocket and buy something you like right there. As magic tricks go, that's a pretty good one. This year's impulse purchases include:
Crowman & Wolfboy, by Wither Studios
Duet, by Kumobius (with music by Tim Shiel)
FRAMED, by Loveshack Entertainment
The Spookening, by Modesty Creative Agency
Tiny Dice Dungeon, By Springloaded
Wayward Souls, by Rocketcat Games
I played a couple of these in more larval form at PAX Australia - the brilliant FRAMED and the genuinely fucking evil Duet - so this is some very good company here. Gotta go check out the rest.