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We like to write science fiction thinly disguised as industry commentary, or vice versa, and we also really like Antiques Roadshow. This sturdy triangle offered unprecedented strip opportunities, the kind that leave precedented strip opportunities in the dust.  This, I thought. This is how we drive brand loyalty and earn share in crowded marketplace.

It's incredibly silly to think that we have been at this - whatever this is - for twenty-seven years. That is a crazy thing to do for as long as we've been doing it. Any rational actor would have boarded the white ships aeons ago, as men reckon time. From this throne in the ATL, Ludacris calls upon all of us to - in his words - "Act A Fool." But he could never have imagined this kind of foolishness extended over such a substantial period of time.

Eurogamer's review is precisely the kind of activism they specialize in, but they're so earnest about it that I consider it an aesthetic. It only makes me mad when they pretend they aren't doing it - by and large they just have tender hearts and venerate the priors of their social class. I'm only mentioning them again because they gave the best shooter this year a two out of five because Embark used AI voices. Well, kinda. They might have, or they might do more in the future. I, uh… Goddammit. Far be it from me to venerate a prior, but I gotta give it to 'em.

Just another reminder that the 22nd annual Child’s Play Auction and dinner is coming up on December 5th. After a long break, Jerry and I are back as hosts. Come hang out with us and help us raise money for kids in Children’s hospitals all over the world! You can get your tickets right here.