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Tycho / on Fri, Dec 20 2019 at 11:41 am

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Shoecifer

A fun game I like to play is to contextualize a work in such a way as to meaningfully alter the content without touching a stitch of it.  It’s like remixing except all you do is find a viewing angle that alchemizes its perceived payload.  For example:

- Rihanna’s unswervingly rad “Disturbia” is the apex of a burgeoning genre known as “Eldritch Pop.”

- Star Trek: The Next Generation is naked Federation Propaganda.

    - The Star Wars Prequel Trilogy are costume dramas from a resurgent New Republic era.

Things like that.  I don’t think engaging in robust apologetics for pop culture constitutes righteous effort.  I like what I like, and I’m happy to tell you why on my own website.  I don’t need the things I enjoy to be ennobled in some way so that I can feel good about myself for liking them.  But if I can swap the lens I use to observe something, I might be able to extract something novel from it.  Most often it’s an effort to derive further value from something I already like.  But it can also be leveraged in the manner of a rock tumbler, if needs be.

So, when it comes to Puma’s gaming shoe, more of a slipper really, it can be thought of as an accidentally revealed April’s Fools Prank - and it works, without altering a single frame, transforming it from a serpent cast into our midst by global capital into the kind of flawless satire that is frankly beyond my capacity to produce.

(CW)TB out.


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