I wouldn't have write about it if it didn't keep coming up.
Ubisoft has historically went all on on platform launches, they've gone real hard in the past, and so in some ways it's not super surprising that they're going hog-wild on crypto first. Their Quartz platform, which plays host to NFTs called Digits, is essentially them taking a bullet for AAA publishers in general because it fast approaches, beating its wings which are the color of night. Currently, this is only available to people who play their games on PC and it's only for eighteen year olds in specific places. This is a protective measure - younger children simply can't handle the rich taste and smooth finish of NFTs.
It reminds me of when they just started putting radium in everything. I mean, I'm glad they're using proof-of-stake. Anybody at a certain level of respectability is going to have to greenwash this sort of thing to head off that particular concern. And digital property is coming, because it has to, and it has to exist in a way that somebody else doesn't control. But we need to be talking about what that looks like and what it means because ceding the rhetorical ground in a lightspeed-scale place like this is the precursor to ceding the ground ground. As in, the regular ground. I have a counterproposal that I think is way cooler than a 1000 NFT drop of individually monogrammed foreskins or whatever the fuck.
Kyle Orland from Ars Technica - miraculously, it's still good - has the cognition and the patience to actually read and digest all the pages of data associated with it, and didn't succumb to the mind paralysis I did when encountering phrases like, "ALL DIGITS ARE UNIQUE! Enjoy the uniqueness of your Digit!" or "Stand out while blending in." His article goes pretty far down into the practical, long-term realities of the system.