Anyone who has been around the site for awhile knows that we aren't shy about trying new things business-wise. They don't always work, but I want this to be a place where we make bets on things. Funding the site via a Kickstarter campaign was just such a thing; in addition to being experimental, it was one of the first steps we took toward moving backward in time. It reminded us of when we ran the site essentially on donations, which was something I really liked doing. It was only two of us back then, so it was a very different proposition financially. Still. Going that route was incredibly instructive personally and professionally. Here's what I mean by that.
