As of 10am this morning, the valiant Desert Bus just crossed into Day 3 of their harrowing journey - and, at over $173,000, they're already going nuts over there. I will be very surprised if last year's record can keep a grip on the belt.
It's sort of crazy to look at the year-over-year data, to get a sense of the tradition they're iterating here. It's incredible. Next year will be their tenth year taking on this gruesome weight, and I can already taste the memes.
There are other Child's Play traditions underway, also: in just four weeks, the Child's Play Charity Dinner And Auction will offer up another seismic evening of dinner-fuelled charitable vigor. Tickets for said evening - Thursday, December 10th - can be secured here. If you have something startling or profound you would like to donate to this effort, thank you in advance - hit up this page for details.