We just opened it up for the west coast PAX, which we call PAX Prime internally, because we think it evokes a gigantic robot. Maybe we'll change it at some point! Maybe robots will recede from fashion, and we'll have to hitch our wagon to some new destructive force. I should emphasize that the last two shows sold out before they even opened, so if you would like to attend PAX, this might be something you want to square away.
