What are we supposed to make of Starbucks Odyssey, a metastasized version of their rewards program? Let's have Howard Something Something tell us directly:
"We believe this new digital Web3-enabled initiative will allow us to build on the current Starbucks Rewards engagement model with its powerful spend-to-earn Stars approach while also introducing new methods of emotionally engaging customers, expanding our digital third place community, and offering a broader set of rewards, including one-of-a-kind experiences that you can't get anywhere else, integrating our digital Starbucks Rewards ecosystem with Starbucks-branded digital collectibles as both a reward and a community building element."
Eugh. Now, he didn't say NFTs, because he's not dumb. But they're NFTs.